AOL today launches a new blog-style format for its sports site, in line with similar news-side changes announced by the company last week. The shift brings to the forefront of its sports content the existing FanHouse blogs that have already been a major focus under Neal Scarbrough, AOL GM & Editor for Sports. Borrowing in part from celebrity and entertainment blog TMZ.com, co-owned by AOL and Warner Bros., the reworking places a blog-style presentation of current news in the center of the page, flanked by FanHouse content, scoreboards, video, columnists, polls and other links. The shifts arrive as AOL continues to shed its origins as a fee-based Internet service provider and seek its future as a Web portal competing against Google, MSN and Yahoo. Scarbrough hinted even further content and presentation changes could be eventually forthcoming to AOL that would embrace blogs even more.Monday, July 2, 2007
AOL Launches New Blog-Style Format For Sports Site AOL-Sports
AOL today launches a new blog-style format for its sports site, in line with similar news-side changes announced by the company last week. The shift brings to the forefront of its sports content the existing FanHouse blogs that have already been a major focus under Neal Scarbrough, AOL GM & Editor for Sports. Borrowing in part from celebrity and entertainment blog TMZ.com, co-owned by AOL and Warner Bros., the reworking places a blog-style presentation of current news in the center of the page, flanked by FanHouse content, scoreboards, video, columnists, polls and other links. The shifts arrive as AOL continues to shed its origins as a fee-based Internet service provider and seek its future as a Web portal competing against Google, MSN and Yahoo. Scarbrough hinted even further content and presentation changes could be eventually forthcoming to AOL that would embrace blogs even more.
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