Borders is to become the world's first bookseller to distribute content to mobile phones. The retailer will send sample chapters to customers' phones free of charge before books are released and a the book can then be purchased in-store for a discount of up to 20% using a barcode.A list of books will be placed on the Borders website with a password that can be sent to a specially created number. The customer will be sent a confirmation text message with a link that connects to the internet and downloads the chapter to an applications file.
Monday, July 9, 2007
Borders Offers Free Mobile Reading Content
Borders is to become the world's first bookseller to distribute content to mobile phones. The retailer will send sample chapters to customers' phones free of charge before books are released and a the book can then be purchased in-store for a discount of up to 20% using a barcode.A list of books will be placed on the Borders website with a password that can be sent to a specially created number. The customer will be sent a confirmation text message with a link that connects to the internet and downloads the chapter to an applications file.
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