Wednesday, July 11, 2007

Chivas Scotch Whisky Creates Its Own Bud.Tv Online Platform

Bud.TV's lawmaker clashes and audience-building struggles haven't scared Chivas Regal from launching its own online-video channel. The online channel -- the latest manifestation of the brand's web ramp up -- shows affluent young Chivas enthusiasts cooking gourmet meals on 50-foot yachts, boutiquing, golfing and learning about hand-rolled cigars. The site also features footage from concerts at Chivas-sponsored concerts, as well as video auditions from couples hoping to land a $200,000-a-year gig as global Chivas-brand ambassadors.
http://adage.com/article?article_id=119063

No comments: