Wednesday, July 11, 2007

Could Microsoft Knock off Yahoo to Become Google’s Biggest Competitor?


According to the latest search market share figures released by Compete, MSN/ Live increased its market share by 67% from May to June 2007, putting Microsoft’s share of search at 13.2% behind Yahoo at 19.6% and Google on 62.7%. Over the year, Microsoft’s search traffic is up 47%. comScore’s figures would seem to support the idea. According to comScore’s May 2007 figures, Yahoo Search has a market reach (as opposed to share) of 31.2% to MSN/ Live search with 25.4%. The unique visitor numbers were 240million to 196million, a gap that could certainly be narrowed and even overcome.
http://www.techcrunch.com/2007/07/11/could-microsoft-knock-off-yahoo-to-become-googles-biggest-competitor/

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