Investment group Carlyle is considering changing Virgin Media’s name if it succeeds in its buyout bid, according to The Observer. Coming just five months after the outfit spent £25 ($50) million on a wide-ranging rebranding deal under the new name adopted following the merger of ntl/Telewest and Virgin Mobile, this would come as a shock. Largely thanks to Branson, the Virgin brand enjoys plenty of goodwill amongst admiring customers. Richard Branson’s Virgin empire is the largest Virgin Media shareholder on 10.5 percent and has licensed the “Virgin” brands to the company for 30 years in a package that also includes various appearances by the entrepreneur.
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