Lifetime Television extended its partnership with digital entertainment company RealNetworks to create “Lifetime Presents,” a series of downloadable games designed for women. The series will feature new games each quarter, beginning Wednesday, July 25, with “Sally’s Salon.” Developed by Games Cafe and produced by RealNetworks, Sally’s Salon will allow players to direct title character Sally through a virtual beauty salon by performing beauty services, hiring employees and customizing services. In select game titles, RealNetworks will also include embedded advertisements and enable video promotions for Lifetime programming.http://multichannel.com/article/CA6460941.html
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