Nielsen Co. and Sony have inked a deal to “collect data from hundreds of thousands of PlayStation 3 and PlayStation Portable owners, capturing such information as which video games were being played and for how long.” The deal will likely help Sony “eventually sell a wide variety of ads” on its online PlayStation Network and within its gameshttp://www.latimes.com/entertainment/news/business/la-fi-games3jul03,1,6272280.story?coll=la-headlines-business-enter
http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=abd8162826683110VgnVCM100000ac0a260aRCRD
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