Marketers will spend some $727 million on paid search and rich media ads on sports Web sites in the U.S. next year--up almost 33% from this year, reports eMarketer. And while advertiser spending on the Beijing 2008 Olympics will fuel much of that bump, the upward trend is slated to continue, pushing sports site ad revenues to top $1 billion by 2011. When it comes to sports advertising, broadcast television is still king, as it will rake in well over $6 billion--or 63% of all U.S. sports ad revenue in 2008. In comparison, advertisers will spend just about 7% of their sports marketing budgets online next year--but analysts say they will continue to increase their online investments, as the Web serves as a highly engaging, customizable supplement to their overall media plan.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=64461
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment