Monday, July 9, 2007

ProTrade To Expand Offerings to Become Year-Round Experience

ProTrade, the stock market-inspired fantasy gaming outfit, plans to add NASCAR drivers, NCAA football teams and NFL clubs to its trading platform over the next two months, continuing a period of significant expansion for the San Mateo, California, company. The additions arrive on top of recent expansions into NCAA men's basketball and PGA Tour golfers, and are part of a broader effort to make its fantasy trading a 12-month enterprise and remove the seasonality common to fantasy sports. Also being considered is adding English Premier League teams. "We're really excited about what the trading on college football teams could become. Ideally, it'll be another source for determining, at least in the eyes of the general public, who's the No. 1 team in the country," said Jeff Ma, ProTrade co-Founder and VP/Research.

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