Homer and Marge Simpson have gone mobile for the first time. Through a collaboration between News Corp.-owned Fox Mobile Entertainment and its acquired mobile entertainment company Jamba, fans of The Simpsons can now purchase ringtones, voicetones, wallpapers and screensavers based on the series, just in time for the July 27 release of The Simpsons Movie. Mobile products based on the series will be offered through a single brand subscription dubbed the Yellow Plan, the first mobile subscription plan built around one brand. The writers and talent of the show are behind the creation of the products devoted to the Simpsons franchise. At $9.99 a month, subscribers can make use of six "credits" to purchase content.http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003611465
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