Sony is trying to edge into Internet videos with a Web site to be introduced today called Crackle that will feature short segments by aspiring filmmakers, many of whom Sony paid for their productions. rackle is the latest incarnation of Grouper, a Web site that began as a way for people to share music, photos and videos with friends. It transformed itself into a YouTube clone and was bought last August by Sony Pictures Entertainment for $65 million. At the time, Sony said Grouper would be focused mainly on user-created video, which it hoped would spur the use of its home video equipment.Monday, July 16, 2007
Sony’s Grouper Rebrands As ‘Crackle’; Hangs Future on Fame and Studio Connections
Sony is trying to edge into Internet videos with a Web site to be introduced today called Crackle that will feature short segments by aspiring filmmakers, many of whom Sony paid for their productions. rackle is the latest incarnation of Grouper, a Web site that began as a way for people to share music, photos and videos with friends. It transformed itself into a YouTube clone and was bought last August by Sony Pictures Entertainment for $65 million. At the time, Sony said Grouper would be focused mainly on user-created video, which it hoped would spur the use of its home video equipment.
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