A new Solutions Research Group study showed that seven of 10 young sports viewers are digitally connecting with someone while watching the big game. Nearly 1,000 sports fans who had watched either the NCAA Men’s Basketball Tournament championship game, the final round of the Masters Golf Tournament, or the final game of the National Basketball Association Finals were surveyed for the study. The study found that among viewers 12-34 in age, 72% were talking with someone via phone, e-mail, text messaging, or instant messaging during the final game of the NBA Finals, and 66% of the same age group were communicating while watching the NCAA championship game.http://www.multichannel.com/article/CA6457083.html?q=Solutions+Research+Group
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