Tailgate: Fully Transactional Web 2.0 Banners

Banner Advertising just got interesting again. Tailgate from London based Fhlame Limited is billed as the “Worlds First fully transactional web 2.0 banner system” that aims it to turn annoying adverts into a useful application that serves a purpose.Tailgates technology delivers ecommerce transactions from the banner itself. Essentially users can purchase items by interacting with the banner as opposed to having to click through to another page. The benefits from web sites owners are immediately obvious: using Tailgate, advertisements will no longer take users from their sites. For advertisers, capturing impulse buyers just became that much more easy.
http://www.techcrunch.com/2007/07/12/tailgate-fully-transactional-web-20-banners/

For a demonstration click here:
http://www.gettailgate.com/en/examples/navman.html