Cellphone companies have been talking about selling marketers space to run their TV ads on cellphones for years. In Europe, it is finally happening, and more phone companies are preparing to jump in. The four million customers of one of Britain's big mobile networks, 3, a unit of Hutchison Whampoa, began seeing free news, sports and entertainment videos a few months ago. The 3 service is different from other attempts to put TV on phones because its short video clips are free and paid for entirely by advertisers. Other phone companies offer television channels for an extra charge.http://online.wsj.com/article/SB118358696028357473-search.html?KEYWORDS=Hutchison+&COLLECTION=wsjie/6month
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