Monday, July 9, 2007

Virgin Media to Stream English Soccer Highlights on Mobile Phones

With the UK’s new football season just a few weeks away, media organizations have been jostling for the best soccer content. Virgin Media and the Football League have formed a partnership to offer on-demand match highlights from League 1 and League 2 games on mobile and the web for up to a week after the final whistle. the two-season deal starts August 11 and extends coverage of the leagues (which sit below the top-tier Premier and Championship leagues) from just the ITV and BSkyB TV deals the Football League enjoyed before.

http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406&p=irol-newsArticle&ID=1023176&highlight=

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