Like just about everybody else, preteens and teens tend to reject banner ads and other obtrusive forms of online advertising. But an online study suggests younger internet users also tend to be more accepting of using ad-supported widgets and other downloadable promotions that can be tied in to social networking, according to the WSJ. The online survey, conducted by Grunwald Associates and underwritten by MySpace/News Corp, Microsoft and Verizon, looked at more than 1,200 kids ages 9 to 17 and about 1,000 parents and found that 20 percent of teens added content from a marketer onto their personal websites in the last month. However willing they are to help promote marketers on their sites, teens don’t want ads appearing on their social net pages without their permission, according to the survey.Tuesday, July 10, 2007
Widgets Gain Acceptance as Youth Marketing Tool
Like just about everybody else, preteens and teens tend to reject banner ads and other obtrusive forms of online advertising. But an online study suggests younger internet users also tend to be more accepting of using ad-supported widgets and other downloadable promotions that can be tied in to social networking, according to the WSJ. The online survey, conducted by Grunwald Associates and underwritten by MySpace/News Corp, Microsoft and Verizon, looked at more than 1,200 kids ages 9 to 17 and about 1,000 parents and found that 20 percent of teens added content from a marketer onto their personal websites in the last month. However willing they are to help promote marketers on their sites, teens don’t want ads appearing on their social net pages without their permission, according to the survey.
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