Internet giant Google has finally figured out a way to make money off its $1.6 billion acquisition of video-sharing site YouTube. On Tuesday, it unveiled its InVideo advertising program — a vehicle for marketers to reach YouTube's 130 million viewers. Trial sponsors include 20th Century Fox , Warner Music and BMW. Here's how it works: Sponsors and video publishers apply to participate at youtube.com/advertiser. Ad sponsors design a campaign that will appear on certain YouTube clips. The ads appear not as traditional 30-second "pre-rolls" but as "overlays" — which look a lot like the little messages that run at the bottom of TV screens. Fifteen seconds into a video, viewers are invited to click on the ad. If they choose to do so, the clip is paused and the ad is shown in the video window.http://www.usatoday.com/money/advertising/2007-08-21-you-tube-ads_N.htm
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