The NBCU - NWS JV finally has a name: hulu. The announcement was accompanied by news that the private beta for its portal has been slated for October. From a statement on the holding page by recently appointed CEO Jason Kilar: “Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where and how you want it.”http://www.paidcontent.org/entry/419-nbcu-nws-jv-finally-has-a-name-hulu-private-beta-set-for-october/
http://hulu.com/
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