Tired of yelling vainly at the television screen when the local news anchor says something infuriating? Bay Area news station NBC11 now is enabling viewers to vent in real time - letting them converse with its anchor while she's on the air. Sort of. Viewers might not get a personal note back from anchor Jessica Aguirre, but they could get an on-air shout-out during the 5 p.m. newscast or a response from her in the newscast's online chat room. The San Jose station started anchor-driven online chats this month in an effort to better interact with its audience. The experiment is an example of how mainstream media outlets are belatedly trying to embrace a fundamental value of the Web: Listen to your audience.http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/08/22/MNGQRMP0F.DTL
No comments:
Post a Comment