The PGA Tour this morning turned its Web site inside out to help promote the inaugural playoffs for the FedEx Cup, which start this week at Westchester Country Club with The Barclays. The playoff page will serve as the site’s home page for the next four weeks, featuring additional content like a playoff fantasy game sponsored by MasterCard, Live@ coverage of all four events, expanded video offerings and new editorial content. The temporary home page also has a redesigned look, part of a soft launch of an overall redesign of PGATour.comexpected before the start of next season. Turner Sports New Media manages the Tour’s Web efforts.
Monday, August 20, 2007
PGA Tour Re-Designing its Web Site for FEDEX Cup Playoffs
The PGA Tour this morning turned its Web site inside out to help promote the inaugural playoffs for the FedEx Cup, which start this week at Westchester Country Club with The Barclays. The playoff page will serve as the site’s home page for the next four weeks, featuring additional content like a playoff fantasy game sponsored by MasterCard, Live@ coverage of all four events, expanded video offerings and new editorial content. The temporary home page also has a redesigned look, part of a soft launch of an overall redesign of PGATour.comexpected before the start of next season. Turner Sports New Media manages the Tour’s Web efforts.
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