In an unusual step, the Rugby World Cup, held in France and the UK this September, will sell broadband video access to all 48 matches direct to fans. Dubbed ”RWC Plus”, the service will offer delayed, on-demand matches, previews, interviews and live audio commentary for $49.99 via the tournament’s official website. In the UK, local broadcast rights holder ITV last week said it would stream all games at itv.com at no cost. RWC’s output is being produced by San Francisco-based online sports broadcaster MediaZone.http://www.paidcontent.org/entry/419-broadband-content-bits-uk-bbc-video-ads1/
http://www.rugbyworldcup.com/video/
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