Thursday, August 30, 2007

Sports Owners Fund BrightSpot.tv: Another Twist On The Get Paid To Watch Advertising Model

BrightSpot.tv offers a newish twist on the get paid to watch advertising model. The concept is nearly as old as the internet. Users must watch advertising in some form or another and then receive compensation for their time. BrightSpot.tv model involves users viewing video advertising, often with the occasional question thrown in to make sure that the user is actually watching the ad, then compensates the user by funding things like a one month subscription to Napster or discounts off subscriptions to XM Canada, MLB TV and Gamefly. Holding company BrightSpot Media has been funded by sports moguls Jerry Colangelo (Phoenix Suns, Arizona Diamondbacks and Team USA Basketball) and Jerry Reinsdorf (CEO of Chicago Bulls and Chicago White Sox).
http://www.techcrunch.com/2007/08/29/brightspottv-another-twist-on-the-get-paid-to-watch-advertising-model/

http://www.crunchbase.com/company/brightspot.tv

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