Wednesday, August 22, 2007

Twitter Partners With MTV Video Music Awards

Could this finally be what breaks Twitter out of the early-adopter geek set and into the population at large? The microblogging service has partnered with the inarguably mainstream MTV for its upcoming Video Music Awards (or VMAs), according to an e-mail sent to Twitter members by founder Biz Stone. So far, the partnership isn't totally clear. A Twitter account has been set up for the VMA "Moon Man" mascot, the pop-culture awards' equivalent of the Oscar statue. In Stone's e-mail, he elaborated that the VMA Twittering will expand, too: "(MTV has) some fun ideas which involve artists and celebrities including the MTV Moonman twittering from Las Vegas during the whole weekend leading up to the VMA broadcast on Sunday, September 9th," he wrote, adding that Twitter would also be featured on TV.
http://news.com.com/8301-13577_3-9764091-36.html?part=rss&subj=news&tag=2547-1023_3-0-5

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