Friday, September 7, 2007

ESPN Adds Short Web, Mobile Series

ESPN has unveiled two new original short form series created exclusively for and ESPN Mobile TV. This past week, launched Countdown Daily, a Monday through Friday, 12 to 15 minute roundup of the top NFL matchups featuring analysts from the network’s Sunday NFL Countdown and NFL Live. In addition, on Sept. 9th site will debut Fantasy Football Now, an hour long fantasy football analysis series that will also run on ESPN Mobile TV via a distribution deal with Verizon’s V CAST. That show, which will be presented live each Sunday prior that days NFL action, will incorporate questions from viewers via email and text messaging. Countdown Daily, which is sponsored by IBM, has been streamed a half a million times per day since its debut, according to ESPN.

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