Firebrand, the planned consumer Web site built around consumer advertising, has announced it will launch on Oct. 22. The site, Firebrandtv.com will do for advertising what MTV did for music videos, say officials behind the launch. The site will showcase the top ad spots form TV during a given period. Those spots will also be distributed on a host of partner sites, including USANetwork.com, MSN and Adweek.com, as well as on various mobile platforms. Firebrand has received investment from several prominent media companies, including ION, NBC Universal, Nielsen and Microsoft. Here are a few reasons why I love the idea of Firebrand and think it may become successful:- Aggregating all great commercials in one place is a long overdue idea.
- Assuming it will allow embedding and sharing, this will be a great way to share ads virally (something people love to pass along to each other)
- The international ad section will be huge, as lots of the best, funniest, and raunchiest ads never make it on air in the US
- The site has a built in revenue model ... what advertiser wouldn't pay to get their ads seen by people who are actively looking to watch them?
- Short TV ads and movie trailers are perfect for mobile consumption. The mobile access element of Firebrand has lots of potential.
http://dmwmedia.com/news/2007/09/26/firebrand-shows-ads-the-way-mtv-used-to-show-music-videos
No comments:
Post a Comment