Over the past year, marketers have been hoping that cell phone users will be more willing to put up with advertising as available content for mobile devices gets more sophisticated and varied. Now, Google’s pay-per-click ad program, AdSense, is putting that view to the test, as it will begin letting its network of affiliate websites use the ad targeting solution on cell phones. The move is expected to give AdSense members a significant boost, as they’ll now be able to realize revenue when a cell phone user clicks on their ad, which will consist mainly of text. The text ads will use the same auction model, aligning it with the site’s content and delivering an ad that’s designed to fit the interests associated with the site. Google has already been targeting its AdWords program toward cell phone users on its own sites.http://www.paidcontent.org/entry/419-draft-ad-industry-roundup-openad-heinz/
http://www.reuters.com/article/marketsNews/idUKN1736788020070918?rpc=44
No comments:
Post a Comment