Grandparents.com, a biweekly e-mail newsletter launched earlier this year targeting the millions of Americans with grandchildren, is set to unveil a new stand-alone content Web site on Sept. 4 geared for the 60-and-over set. The new Web site’s editorial content will be focused on grandparent/grandchildren activities, at the center of which is a Grandparent City Guides tool that will allow users to search relevant activities in 25 major cities. Beyond activities, Grandparents.com will attempt to serve as something of a social network for grandparents, offering outlets for blogging, message boards and chat forums, where grandparents can connect with one another.
http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003634103
Tuesday, September 4, 2007
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