Tuesday, September 11, 2007

H&M Building Semacode Bars in Advertisements, Allowing Consumers to Purchase Clothes with Mobile Pictures

H&M—or the European version of the GAP—is creating billboards and magazine prints that will allow you to buy clothing using your cellphone's camera. Black-and-white patterned boxes called Semacode bars will be placed on advertisements which carry coded information that will bring the shopper to the retailer's product catalog. You'll then be able to buy the clothes using your cellphone account, making it that much easier for your spouse to rack up an insurmountable debt and send you to an early grave.

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