The new offering which MuseStorm is officially dubbing a “content engagement platform” provides four widget syndication aspects: Authoring, Distribution, Analytics & Monetization. The highlight of the platform is the authoring functionality. First, it provides non-programmers the ability to develop rich media (audio, video, photo, text) widgets. Second, MuseStorm’s platform instantly exports the “source” into a variety of Web formats, including MySpace, Facebook, iGoogle, Netvibes, PageFlakes, etc. Desktop widget export currently features Windows executable, but support for Google, Yahoo, and Mac will be added in the near future. Updated are propagated seamlessly to the universe of deployed widgets, regardless of format. The distribution aspect of the platform includes Web and Desktop widgets as noted above and will be expanded to IM and mobile. MuseStorm is targeting its offering toward high-end publishers requiring a complete widget strategy. This is in contrast to offerings by Widgetbox and Clearspring which are geared at publishers that are in need specifically of distribution power.http://www.techcrunch.com/2007/09/24/musestorm-debuts-widget-engagement-platform/
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