MySpace to Roll Out Self-Serve Advertising System

MySpace will roll out a new system to allow advertisers to hyper-target ad content to users on a self-service basis. Beefed up targeting capabilities allow MySpace advertisers to pinpoint users with their ads. All that data about yourself that you drop on your profile helps the site to custom-tailor ads to you (single guys and gals see lots of gender-targeted match.com ads these days, for instance).
http://www.lostremote.com/2007/09/17/myspace-to-roll-out-self-serve-advertising-system/

http://www.nytimes.com/2007/09/18/technology/18myspace.html?_r=2&adxnnl=1&oref=slogin&ref=media&pagewanted=all&adxnnlx=1190088260-vxlkUZlYMcOH0QLsp9XiZQ&oref=slogin