Primetime NBC programs will be available free on-demand for Cox Communications digital-cable subscribers. Ad-supported episodes of NBC shows 30 Rock, Friday Night Lights, Las Vegas, Life and Bionic Woman will be available to Cox customers on-demand the day after their premieres. The fast-forward function will be disabled for the trial so that the viewing experience will be the same as the airing on the linear channel. The trial will be conducted on Cox systems in Orange County and Palos Verdes, Calif. For NBC U, this is the latest move in a strategy to deliver its content with a multiplatform approach.http://www.broadcastingcable.com/article/CA6481091.html
No comments:
Post a Comment