A new class of startups is emerging that is part blogging, part genealogy and part something unique. They are focused on the very long term - getting and then keeping customers for decades, and encouraging friends and especially family members to join, too. Once they’re hooked, they’ve spent so much time building content that they are very unlikely to ever leave. Our Story is focused on your life’s timeline - you add simple (or elaborate) stories and pictures and place them on a timeline, which can then be embedded into another website via a widget, printed in a book or turned into a DVD. Timeline stories can be milestone based (such as when you graduated from college or got married). Story Of My Life defocuses on your life’s timeline and instead encourages you to just create a profile and then write stories about yourself, either in journal (blogging) format or around chapters such as “my college years.” There’s less of a feeling that you aren’t “done” until the entire timeline is filled out. SOML also allows you to upload audio and video files in addition to photos.