The NFL is closing in on a new digital media model that would see the league for the first time sell advertising across all 32 team Web sites while clubs would keep sponsorship space for themselves as well, team sources said. The plan comes out of the new NFL Internet working group committee, a nine-team panel that met last Wednesday in Chicago. The group is charged with crafting a hybrid approach to the Internet by not going all the way down the road to complete league control but moving away from the current, decentralized system. The league’s apparent desire to aggregate content and sell across the new platform reflects the latest trend in the Web advertising world, which dubs such collections of sites “vertical ad networks.”http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.main&articleId=56448
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