
http://www.techcrunch.com/2007/09/24/thepudding-targeted-advertising-comes-to-phone-calls/
http://www.nytimes.com/2007/09/24/business/media/24adcol.html?ex=1348286400&en=cb9b8f197df0edbd&ei=5088&partner=rssnyt&emc=rss
http://www.thepudding.com/
Where the world of sports business and new media intersect
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