Monday, September 17, 2007

TheStreet.com, AOL Working Together

As part of TheStreet.com’s efforts to increase its reach to mainstream users, starting this morning readers of AOL’s BloggingStocks will see a new but very familiar name in the list of bloggers: Jim Cramer of TheStreet.com‘s RealMoney.com (NSDQ: TSCM) and CNBC’s (NYSE: GE) Mad Money. Cramer is the test run in a relationship between AOL Money & Finance (NYSE: TWC) and TheStreet.com. Steve Elkes, chief revenue officer and EVP, M&A for TheStreet, said the financial media company will provide content to AOL you can’t find for free anywhere else. That starts with sharing Cramer’s blog, usually behind a paid subscription wall on RealMoney.com. If that works, Elkes said, AOL may get content that won’t even be found on TheStreet.com sites.
http://www.paidcontent.org/entry/419-aol-the-streetcom-working-together-jim-cramer-new-contributor-to-bloggi/

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