The new service provides an improved level of text messaging by allowing friends and family to connect by multi-party text-message conversations. The 3jam application is free and requires no subscription, however standard text messaging rates apply. The launch marks the first time a U.S. mobile operator has launched a multi-party text messaging product. Virgin Mobile USA currently has 4.8 million subscribers.
http://www.techcrunch.com/2007/09/20/3jam-lands-virgin-mobile-tie-in/
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