Online advertising firm AdBrite is set to announce a new program to serve ads for third-party Facebook applications. Considering it a niche "channel" alongside existing AdBrite verticals, the company has launched a new Web-based interface so that Facebook application developers can join the program and make their inventories "instantly available to AdBrite's large base of advertisers." Currently, widget-focused advertising firms are limited, but that's about to change, considering the kind of buzz that social-network advertising, a nascent sector of the market, has been raking in. Facebook, after all, has rapidly impending plans to unveil a massive ad strategy. According to the terms of the newly announced deal with Microsoft, the Redmond, Wash.-based megalith holds the rights to all third-party ad sales on Facebook proper, but that leaves the developer application pages free for the taking--developers are responsible for their own advertising, and can keep all of the revenue. With its new Facebook app strategy, AdBrite is trying to exploit what it sees as a fairly open niche.http://www.news.com/8301-13577_3-9807263-36.html?part=rss&subj=news&tag=2547-1023_3-0-5
http://www.adbrite.com/
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