Display ads have generally been the purview of larger brand name companies who can afford the cost of creating highly visual or dynamic ads. However, Aaron Finn and his team at AdReady want to bring banner advertising to even the little guys. AdReady is an application for managing a display advertising campaign, from creating the ads all the way to managing and tracking their progress on three main ad networks: Google, RightMedia, Advertising.com. In exchange, AdReady takes a 20% cut of your ad budget. Aaron got the idea for the site while managing a $100 million a year in ad campaigns for Classmates.com. While normal display advertisements can take a week or two to make and cost a couple grand, AdReady lets you pick a basic set of ads (skyscrapers, banners, etc) from their library and customize it to your specifications. Ads vary by customization, but often let you place your own message, images, or logo on the units. Some are even interactive, like car ads that let you change the color of the cars in the ads.
http://www.techcrunch.com/2007/10/16/adready-lets-you-create-tacky-home-loan-ads-too/
Tuesday, October 16, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment