Tuesday, October 2, 2007

Barnes & Noble.com Re-Designed: Adds Some Web 2.0 Elements, But Still Far Behind Amazon.com

Barnes & Noble.com has launched a re-design, with several new web 2.0 features - including "One on One" podcasts, a large tag cloud on the frontpage, a "See Inside" program that offers a virtual book-reading like experience, and a service called "Live at Barnes & Noble" where you can view webcasts of readings at member stores. Another new feature is B&N Review, a daily magazine with reviews and interviews. The goal of the re-design was to add more "motion", as well as more content, interactivity, and community. Overall, a lot of nice new functionality in the new B&N - but it's still far from Amazon.com's level. No recommendation technology, no widgets, no web services, no RSS, little customization. Still, it has some nice multimedia and uses many of the UI elements popularized by Amazon.com (e.g. wishlists). Its current user base will be pleased, although there doesn't seem to be much to attract new users.
http://www.readwriteweb.com/archives/barnes_noblecom_re-design.php

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