Blinkx AdHoc Lets Publishers Monetize Your Embedded Videos

“Blinkx AdHoc” an ad network that lets publishers serve contextual ads on top of the videos they embed on their sites. All a publisher needs to do is sign up and wrap their video’s player in Blinkx’ ad code. Publishers are paid half of any ad revenue generated from ads served on their site via PayPal. I have a feeling that this product will be popular amongst video submitters for sites like Digg. Behind the scenes, the technology matching ads to the videos comes from Blinkx existing “AdHoc” ad server, which powers the contextual ads served on their own and partner sites (Ask, Real, Lycos, Infospace, Looksmart). AdHoc looks at meta data and parses any speech in the video to match the clip with an appropriate ad. Suranga Chandratillake, co-founder and CTO of Blinkx, says their network has improved ad yields anywhere from 10-150% depending on the content of the video. Short entertainment clips don’t tend to see as much improvement, but longer informational clips see higher gains by picking out advertisements related to the concepts being discussed. Blinkx has done their best to not obstruct the operation and ads of the original player. Ads show up as drop down text links at the top of video or as a static box displayed above the player.
http://www.techcrunch.com/2007/10/09/blinkx-adhoc-lets-publishers-monetize-your-embedded-videos-too/