CosmoGirl has announced plans to partner with There.com, a growing virtual world aimed at teens and twentysomethings, to launch a branded virtual destination designed for users of the site. The new CosmoGirl Village is set to go live on Nov. 20. In the virtual village, teens girls who have created avatars in There.com can gather to socialize, attend events like fashion shows and dance parties, and shop for both virtual and real world clothing and accessories.There.com officials said that the world’s younger demographics, and its social emphasis made it a strong fit with the teen-oriented magazine. “There.com is all about fashion, socialization and shared activities, which aligns perfectly with the main interests of CosmoGirl’s readers.”said Michael Wilson, CEO of Makena Technologies, producer of There.com.http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003655955
1 comment:
cosmogirl is so interesting and fun i'm glad I joined
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