Discovery Buys HowStuffWorks for $250M

Discovery said it will buy information-based Web site HowStuffWorks for $250 million. The company plans to use the Wikipedia competitor to increase its online reach, now largely limited to Web sites created in-house to mirror its stable of cable networks. HowStuffWorks reaches some 3.8 million unique users each month, according to comScore Media Metrix. Discovery will add its short-form video to HowStuffWorks' text-based pages. The site positions itself as a competitor to online encyclopedia Wikipedia. Unlike that site, which enables consumers to add content to posts, HowStuffWorks' content is created and vetted by an editorial team.
http://www.broadcastingcable.com/article/CA6491409.html

http://www.howstuffworks.com/