Thursday, October 4, 2007

E-Mail Top Digital Marketing Tool



Major marketers worldwide use e-mail in their campaigns, according to The McKinsey Quarterly. In a survey of 311 marketing executives, McKinsey found that 83% used e-mail, ahead of display ads, paid search and online video.
http://www.emarketer.com/Article.aspx?id=1005400&src=article5_newsltr

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