Following in the footsteps of Radiohead's overwhelming successful release of In Rainbows through direct web distribution, Trent Reznor and Saul Williams are taking a similar approach with the release of The Inevitable Rise and Liberation of NiggyTardust! Estimates range from $5-12 million in download revenue that Radiohead has earned so far from their on site distribution efforts. Despite those numbers there is still some skepticism as to how successful lesser known artists will be using similar self distribution methods. The success or failure of The Inevitable Rise and Liberation of NiggyTardust! will be a major indicator of how the future of music distribution will play out.
http://www.epitunes.com/Members/epitunes/Blog/Nine-Inch-Nails-Trent-Reznor-Pushes-the-Envelope-Further-on-the-Latest-Saul-Williams-Album-Release
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