Friendster Announces Developer Platform

Friendster’s platform announcement comes five months after that of Facebook and not even a week after that of MySpace, the company that usurped Friendster a few years ago. Looks like Facebook will need to find itself another major differentiator, because developer platforms are becoming commodities just like social networks themselves. Friendster will allow developers to advertise with their widgets but will not require any revenue sharing; there will be a “widget directory” much like Facebook’s application directory; widgets in Friendster will be promoted virally using a “My Network Module” akin to Facebook’s news feed; Friendster widgets will be able to access “Friendster data” (which must mean profile, or “social graph”, data); and Friendster vows to improve the platform over time in response to community feedback. In what could amount to little more than fluff, but could also mean something more substantial, Friendster is claiming that its platform will be non-proprietary. The suggestion is that widgets developed for other platforms will be easily deployable on Friendster’s platform. Another possible differentiator: it looks as though widget creators will be allowed to display advertisements anywhere they please within their creations, and not just on canvas-like pages as in Facebook.
http://www.techcrunch.com/2007/10/24/friendster-announces-developer-platform-can-you-say-commodity/