Execs at FunnyOrDie.com, a video Web site created by Will Ferrell and Adam McKay, plan to launch ShredOrDie.com, a site featuring “shortform video aimed at the skater, snowboarder and other extreme-sports communities,” and have signed skateboarder Tony Hawk to serve as the “face and creative force” of the site. Hawk said that he “has been taping celebrity interviews in his travels as a celeb personality and extreme-sports ambassador.” Athletes and celebrities who have recorded videos for the new site include Lance Armstrong, Shaun White, Christian Slater, Ed Helms and Ryan Sheckler.http://www.hollywoodreporter.com/hr/content_display/news/e3ic6473397b3b8e9408435ade9f11d0d97
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