Gannett is building up its digital holdings by taking a controlling interest in Schedule Star, which runs athletic community site HighSchoolSports.net. Financial terms were not disclosed. The Bridgeport, OH-based company claims it has over 6,500 schools subscribing to its Schedule Star athletic management system, which updates team stats and event information. Gannett plans to incorporate features from Schedule Star and HighSchoolSports.net local with its local newspapers, TV stations and websites as a way to increase ad revenue and readership.http://www.paidcontent.org/entry/419-gannett-buys-schedule-star-parent-of-athletic-community-highschoolsport/
http://finance.paidcontent.org/paidcontent?GUID=3511717&Page=MediaViewer&Ticker=GCI
No comments:
Post a Comment