Pump Audio relaunched today as Soundtrack, following its $42 million purchase by Getty Images last June. Pump Audio’s catalog of music from 20,000 independent artists can be licensed for the Web, TV, or radio. Customers range from major TV shows like The Colbert Report to advertising agencies and podcasters. You search online through a pretty slick interface that lets you quickly narrow your music search by type (lyric or instrumental), genre (rock, classical, blues, electronic), mood (laid back/groovy, ambient/spacious, aggressive/edgy), and speed (slow, medium, fast). Once you find a song and listen to a stream online, you can license it for a variety of purposes. Using a song in a Web video might cost $35 plus five percent of any associated ad revenues, while using it for a cable TV show will cost you $450. (A license for a regional TV ad runs as high as $2,100). In comparison, licensing a song from a major-label artist can be orders of magnitude more expensive.http://www.techcrunch.com/2007/10/02/getty-images-now-selling-music-tracks/
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