MadeIt Leverages Social Networking to Take On Evite

MadeIt is a new invitation service/social network. MadeIt takes on Evite by providing more customizable invitations and a social network within which guests can interact before and after events take place.Invitations feature a custom background, an embedded video clip, general information, photos, a guest discussion area (with threaded comments), and RSVP options. Notably, MadeIt lets guests embed whatever objects they want into their discussion comments, so they can contribute images, videos, etc. just like in MySpace. Event planners can create their invites from scratch or choose from a variety of user-submitted templates. More importantly, an event persists on MadeIt even after it transpires. The invitation turns into a page dubbed the “aftermath” where guests can add and comment on photos and videos from the event, friend each other, and check out each others’ profiles. Due to the ability of guests to connect with each other after events, MadeIt bills itself as a friends discovery system, unlike a traditional social network where you mostly interact with people you already know. MadeIt’s integration of social networking does make it a more compelling option than Evite.
http://www.techcrunch.com/2007/10/16/madeit-leverages-social-networking-to-take-on-evite/