A broad coalition of major players in online and traditional media signed off on a set of "collaborative principles" Thursday that they hope will guide the growth of online video while also respecting copyrights. Headlining the agreement are CBS Corp., NBC Universal, News Corp.'s Fox Entertainment and MySpace, the Walt Disney Co. and Microsoft Corp. Web video site Veoh Networks, which counts Michael Eisner and Tom Freston among its investors, and Paris-based video-sharing site Dailymotion also are on board. In a statement jointly released by all the participating companies, they outlined mutually agreed upon principles focusing on using technology to prevent copyright infringement on sites, like Dailymotion, that are a platform for user-generated content.The companies agreed to collaboratively implement technology that would prevent the uploading of the content, remove it if it does appear on the site and identify and remove links to sites that are "clearly dedicated to and predominantly used for the dissemination of infringing content." The principles are available in full at ugcprinciples.com.
http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003660845
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